Melton Borough Council this week unveiled a suite of new tourist information signs which have been installed at key locations throughout the town.
In 2014, there were an estimated 1,603,000 tourism visits to Melton Mowbray and the overwhelming majority of these visitors (1.43m) were Day Visitors.
Over the past three years, total visitor numbers to the area been on the increase (plus 5.8% since 2012) and visitors to Melton spent an estimated 1,836,000 days here as part of a tourism day trip, holiday or short break; this represents an increase of 4% on the previous year.
Melton Borough Council recognised the need to provide up to date information for the increasing number of tourists visiting the town and identified seven key locations within the town’s car parks to ensure visitors had easy access to essential information.
Working with Melton Borough Council, Melton Promotions designed the content for the signs which includes a town centre map showing all the town’s attractions, event information, the town’s Heritage Trail and a panel specifically for groups. Also included is the QR Code to enable visitors to instantly download the Melton Town Centre App, which has been produced in partnership by the Borough Council and the Melton BID.
Melton Promotions identified that the town has become an increasing popular destination for group visitors and have focussed its marketing and promotion on this key tourist sector, regular attending group travel shows and targeting group travel organisers with specific experiences and attractions. Coaches visiting the town on a Tuesday are now welcomed by a ‘Meet & Greet’ officer who ensures that their visit to the town is an enjoyable experience. The service provides visitors not only with a welcoming smile but provides essential face to face interaction and guidance, giving directions to attractions and facilities but also assisting with any specific requirements.
Stephen Hallam, Chair of Melton Promotions said “The town of Melton Mowbray and the surrounding Borough really does have so much to offer. These signs will now enable visitors and locals alike to discover some of Melton’s ‘Little Treasures’ and best kept secrets“
Councillor Pam Posnett, Leader of the Council said ‘Tourism visits to Melton generated over £80.53m in 2014, an increase of 6.4% on 2013, showing the huge importance of visitor expenditure on the town. The new signage will help ensure that the visitor experience to Melton is good, encouraging tourists to visit again and continue to increase the positive economic impact the expenditure brings to the town’
Lisa Brown, Town Centre Manager & Tourism Development Officer said ‘The new signs not only look amazing, but are low maintenance and hard wearing. The information panels can all easily be removed and the content updated to ensure we are providing constant up to date information.’
For further information contact Melton Promotions on 01664 502335 or visit www.goleicestershire.com/melton-mowbray. Information on events can be followed on Twitter@visitmelton and Facebook/visitmelton.
For further information on this event please contact:
Tourism Development Manager
C/O Melton Promotions
Tel: 07717 866251
Melton Promotions is the Partnership responsible for the promotion and delivery of tourism in the Town & Borough of Melton Mowbray.