Melton Borough Council


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Purple Flag

Published Wednesday, 13th July 2016

Melton submits application for Purple Flag Award

Melton Borough Council, Leicestershire Police and local businesses have formed a steering group, to work in collaboration to achieve a Purple Flag Award for Melton Mowbray.  Purple Flag is the “gold standard” for town centres at night, it aims to raise standards and improve the quality of town centres between the hours of 1700 and 0600. It is an accreditation scheme, managed by the Association of Town Centre Management and is based on a unique set of standards.  Towns and cities that meet these standards can fly the flag. 

Achieving a Purple Flag will bring positive publicity to the town and encourage greater diversity.  It will broaden the appeal for people experiencing Melton’s town centre at night, with regard to the public spaces, venues and activities which are currently on offer and will continue to encourage greater diversity and enduring viability for the future.  
A Purple Flag application has been submitted and the town will be assessed on Friday 19th August. If successful, it will signify that Melton is a safe and vibrant town, offering a choice of venues for leisure and entertainment for all ages.  It will hopefully also encourage people to visit the town in the evening and boost the town’s local economy.

Cllr Malise Graham, Chair of the Safer Melton Partnership and Chair of the Purple Flag Steering Group said “The award of a Purple Flag to Melton would advertise to others what our community already knows, that as well as having a safe and thriving market town during the day, we now have so much to offer in the evenings as well.”

Neighbourhood Policing Commander for Melton, Inspector Gavin Drummond said “The Purple Flag application reflects the excellent work being carried out by Melton Borough Council and Leicestershire Police in making a positive impact to the town centre. Purple Flag is the gold standard for town centres at night and it aims to raise standards and improve the quality of Melton town centre between the hours of 5pm and 5am. The hope is that by creating a better and safer night for the community to enjoy, it will encourage people to support our local night time economy by spending their evenings in the town centre”
There are over 50 towns and cities in the UK that currently hold purple flag status, including Bristol, Sheffield and Bournemouth.  Market research testing, following achieving the Purple Flag status, has shown real benefits in raising the profile and public image, increasing patronage and expenditure, creating a more successful mixed-use economy long term, as well as lowering crime and anti-social behaviour.

Mark Hallam, owner of Amici’s Restaurant and Vice Chair of the Purple Flag Steering Group said; “We are very supportive of the Purple Flag scheme and think it will bring new life to the town centre.  We are doing a lot of research into what makes other towns popular in the evening so that we can look to develop these ideas in Melton.  We are very committed to doing what we can to help the town achieve this award.”


For further information please contact:

Shelagh Core
Town Centre Manager & BID Manager
Melton Borough Council
Tel: 07919 330849