Theme 3: Tourism and town centre regeneration and vitality
We want to revitalise Melton Borough and attract more visitors to the area. We will continue to implement the Levelling Up and UKSPF projects, utilising the funding we have awarded, using it to improve residents and visitors experience in Melton Mowbray town centre.
As part of this we want to work with and support our local businesses and attract good employers to the area.
Focus Area
Key actions
Improving the town centre
Explore feasibility of establishing partnership-funded Town Centre Co-ordinator role
Undertake car parking review and evaluate new technology
Implement Levelling Up Fund projects including the Stockyard and resolve position regarding the theatre
Develop and implement a design guide to improve the design, aesthetics and environment of the town centre
Attracting more visitors to the borough
Strategic liaison with the Place Marketing Organisation and wider partners to raise Melton’s profile
Continued development of Discover Melton to increase visibility of tourism offer and content
Co-ordination and delivery of a year-round events programme to bring in visitors to the borough
Economic Development
Continue to implement and deliver the UKSPF Investment Plan
Undertake activities to ensure occupation of employment sites, commercial units and support inward investment
Supporting local businesses to meet their regulatory requirement
